7 Best Webinar Software Platforms For Small Business in 2023

In this competitive era, to run a successful business, especially a small business you need to interact with your customers and get real-time feedback along with meeting marketing objectives. Webinar software can be an aid for business organisations to establish relationships with their customers, which is essential for boosting sales, customer engagement together with loyalty. 

The majority of businesses and entrepreneurs believe that using webinars renders them in the right direction toward the achievement of their goals. It also facilitates building a community, thereby forming an online presence.

  Thus, webinar platforms are considered a crucial tactic of marketing efforts for small businesses. Having said this, however, it is equally important to pick out the right webinar tool for small businesses that guide them to meet business goals. 

You should choose the webinar software platform which is easy to use and provides excellent features and support. In this article, we will discuss the key features, user experience, and pros and cons of below listed 7 best webinar software platforms for small business:

• Livestorm
• Demio
• WebinarGeek
• Zoho Meeting
• WebinarJam
• WebinarNinja
• GoToWebinar

1.Livestorm

Livestorm is one of the best webinar tools for small businesses. This webinar tool offers excellent marketing features and is ideal for product demos and sales. The overall software is magnificently designed and presents a wonderful user experience right from registration to live webinar experience. 

The Livestorm webinar platform permits handling webinars and meetings in a single place. No matter the size of the webinar, this software operates on any browser without any restrictions and it can be accessed from any device as well like- mobile phones, laptops, tablets, personal computers, etc. 

This is the best webinar platform for small businesses planning for hosting short webinars and with the tools they provide you can do live, on-demand, and even automated webinars. Livestorm webinar also combines an online collaboration tool that strengthens the team’s virtual meeting. 

Key Features:

• You can directly create the registration page on Livestorm and customize them effortlessly.  
• Excellent platform for product demos and one-to-one meetings.
• You can address your live attendees in real-time and helps to build a wonderful customer experience by offering polls, questions, chats, and much more
• Provide a Livestorm analytical dashboard in which you can track directly the engagement and attendance of your connections
• Delivers extensive multi-language customer support
• You can send an email cadence to your registrants to bring to mind the upcoming webinars or to follow up with them
•  Offers limitless recording storage 

User Experience

Livestorm makes it easy to create event landing pages and host webinars. Doesn’t require coding, hosting on your webpage, etc. UI is easy to navigate and webinar attendees seem to have low hassle when using the platform as registrants/participants.

The product is incredible. The features are best in class and the experience for the end user is terrific. We run about 1,000 webinars a year, and this product allows us to run simulated live webinars effectively.

I really had to stretch to find something to improve, but the MadKudu team loves LiveStorm. Their Zapier connection helped us quickly connect MadKudu to LiveStorm to score registrants as they signed up, and we can’t wait to see this product grow & evolve!

Pricing Plans

• Livestorm Free: The first plan is Livestorm free and comes with features like unlimited team members, 20 minutes sessions, 30 active contacts/month, etc
• Livestorm Pro: The Livestorm Pros plan costs around $88 per month and comes with pro features like a 4-hour session per webinar, 100-500 active contacts/month, etc
• Livestorm Business: Livestorm business comes with business features like 3000 live attendees, VIP support, business onboarding and training, flexible extra active contacts, etc. 
• Livestorm Enterprise: Comes with features like SLA availability, dedicated CSM, multiple workspaces & unified billing, etc.

Pros & Cons

2.Demio

Demio is another webinar tool for small businesses. This is the best webinar platform for marketing to create more leads. It offers excellent features such as polls, email branding, source tracking, ten hours per webinar sessions, analytics, automated events, and much more.

Demio webinar software grants a modern and strong platform without any frailty in keeping up with trends. It offers real-time HD streaming videos with visually pleasing platforms. This best webinar tool makes customization with great ease by giving attention to even minor details. 

Key Features

• Possess the feature to send private messages to the event organizers as well as public messages
• Offers great interactive experiences by permitting the attendees to utilize microphones and webcams.
• It had built-in analytics and insights 
• Even while streaming, you can share slides and videos
• With the objective of creating an email list, it can automate replays of webinars.
• Easy harmonization with the rest marketing tool

User Experience

The Demio team has created a road map of their upcoming features and they are super transparent and listen to suggestions and comments as well. This software is amazing and will only get better.

The featured actions and ability to prepare the assets ahead of time are bar none. No other webinar platform I looked at has an elegant and non-invasive CTA popup like Demio has. We’re able to use our own UTM links and see who clicks through and engages with certain content. We’ve driven registrations for future events as a result of the Featured Actions feature. The customer service is top notch too. I get fast and friendly responses.

I love that you can do hybrid webinars. This is where you can record the content, but be in the chat with the audience answering questions. I have a lot of social anxiety and being able to do this makes a huge difference!

Pricing Plans

Demio Starter: The Demio starter plan which is ideal for small business cost around $408 per year. It offers features like 3 hours session limit, standard support, etc.

Demio Growth: This plan is ideal for growing business and it cost $831 per year. It has features like automated events, 8 hours per webinar session, a custom room, and email branding

Demio Premium: The Demio premium is ideal for hosting engaging webinars and it cost around $3000 per year. It offers great features like premium integration with HubSpot, Salesforce, Marketo, and Pardot, custom domain, 10 hours per session, and much more.

Pros & Cons

3.WebinarGeek

A user-friendly webinar platform that offers live, on-demand, and hybrid webinar features. Each webinar can be completely branded with a corporate identity. Presenting drag-and-drop editors making it easy to modify the registration page and automated emails to meet brand identity without any technical knowledge.

This webinar solution with its clever marketing features enables to captivates viewers and converts them to customers within the same platform. Making it a great webinar tool for small businesses. 

Key Features: 

• Easy for the non-tech audience to attend since there is no need to download
• Offers analytics and insights to comprehend individual viewing behavior or to track warm leads
• High-quality audio/video broadcasting without any lag or buffering
• Facilitates Live, on-demand, and hybrid webinar features. 
• Each webinar can be completely branded with a corporate identity.
• Totally safe and secured with GDPR compliance

User Experience

Very happy with WebinarGeek. They really focus on making an easy way to organize webinars with amazing support.

As a starting entrepreneur, I notice how after 3 webinars WebinarGeek is already a wonderful addition to my marketing and I have good sales so far, so I will definitely keep using it.

The simulated live feature is one of the best I’ve seen so far. The chat playback makes it feel like a live webinar every time, and all that at 0 additional costs! Great customer service, API to connect to build your own integrations, and a number of premade integrations already there. It’s just awesome!

Pricing Plans

Starter Plan: WebinarGeek starter plan cost around $19 per month

Premium Plan: The premium plan cost around $55 per month

Enterprise: For the pricing plan, you need to contact the team. 

Pros and Cons

4.Zoho Meeting

Zoho Meeting is one of the secured webinar platforms to collaborate effectively. It provides excellent features like webinar scheduling, co-organizers, guest speakers, recurring webinars, customized emails, screen sharing VoIP, branded registration forms, polls, and much more. 

Zoho Meeting webinar software is a simple and easy-to-use platform and is ideal for small businesses as it helps in every aspect of your business starting from marketing to even customer support. 

Key Features:

• HQ features for recording audio, video, and screen sharing as well
• Offers to reply and share web meetings in case members couldn’t attend them.
• Secure web conferencing to host by locking the web meetings
• Offers the liberation to customize the registration form to design the form according to your preference
• The ability for attendees to join from any device
• Provides secure moderator control for different collaborators 

User Experience:

I like being able to run a webinar so easily. Zoho allows me to set up the parameters of the webinar including an invitation, registration form, and thank you email at the end of the webinar. I especially appreciate the custom branding abilities. Overall, the added features a level of professionalism to my business that I can’t easily achieve with screen share software alone.

The most amazing thing about this tool is that it is very interactive for video meetings. Also, screen sharing, remote access, file sharing, etc. are very fantastic features of this platform. The UI and UX are effective and smooth.

Interface, Easy to Use, Web-based. Good Customer Support. All the important features like recording, email reminders, analytics, etc. are available. Customer Service is very supportive and they provide a simple user guide

Pricing Plan

Zoho meeting plans are highly affordable. You have a standard plan and a professional plan. 

Under the standard plan, it cost around $8 per month with 25 attendees and the price varies according to your requirement of attendees. Same way under a professional plan it cost around $16 per month with 25 attendees. 

Pros & Cons

5.WebinarJam

This is one of the best webinar tools for small businesses where you can reach up to 5000 people in one presentation. This webinar software is ideal for anyone who is looking to connect with their audience, sell products, deliver presentations or share coaching. 

This is a user-friendly webinar platform where it offers you to stream YouTube pages directly and possess password-protected and secured meetings with your target audience online. It offers various other great features like HD video, a User-friendly dashboard, multiple presenters, and a ton more. 

Key Features:

• You can customize templates for an on-brand experience
• Run live chat and present Q&A in real time
• Offers collaborative tool and offers replica replays of your live webinars
• Excellent customer support
• Inbuilt autoresponder
• Flexible webinar scheduling 

User Experience

Ease of use when cloning a webinar. What often takes hours with other systems can be done with a couple of clicks in WebinarJam, and that includes the deep integrations between tools.

What I like best is that I can screen share, do videos, have uploaded slides, play a video, and run a poll – there are a lot of options for what to do during a webinar.

WebinarJam is a complete tool that has everything you need for a webinar tool.

Pricing Plan

Starter Plan: Provides 100 attendees and the plan cost around $39 per month.

Basic Plan: 500 attendees for $79 per month

Professional Plan: offers 2000 attendees and the cost is around $229 per month

Enterprise: This plan cost around $379 per month and offers 5000 attendees

Pros & Cons

6.WebinarNinja

This webinar software has spiked every minor detail that you look for in a webinar platform. Presenting the well-designing webinar platform with All-In-One built-in tools and features that works well and with so much ease.

WebinarNinja is a great platform for marketers and small businesses looking for the latest and most reliable webinar platforms. It offers features like built-in email notifications, automated webinars, converting attendees to customers, and a lot more.

Key Features:

• Offers built-in landing pages and emails
• Analytics helps in following up with target customers
• Provides multi-function chats
• Customizable in any language
• Integrates with CRM and email software
• Allows instant screen sharing

User-Experience

The software is easy to use and the features got better and better over the years. It’s a great price – quality balance

The customer service is fabulous, they’re a really great team. The promised features are also fantastic when they’re working well.

With any product or service, it is the Support that impresses me #1 + ease of use. The fewer steps I need to jump to get the information and job done the better I feel.

Pricing Plan:

Basic Plan: Costs 29$ per month with 50 live attendees

Pro plan: offers 100 live attendees for 99$ per month

Business Plan: Cost around 199$ per month with 100 live attendees

Pros & Cons

7.GoToWebinar

Last but not least webinar tool for small businesses is GoToWebinar where running a live webinar is very smooth and certain. Presenting excellent features like engagement tools, great interrogations, automatic recording, and a ton more.

Offers professionally designed gallery consisting of free invitation templates that will be automatically prefilled with the webinar details. It also enables to share of files in many formats and the addition of YouTube videos with the motive to improve the webinar.

Key Features:

• Customizable Webinar URL
• Excellent customer support
• Offers pre-recorded events
• First-rate analytics that helps in progressing 
• Present HD Video Quality
• Built-In marketing tools 

User Experience:

It is easy to download and set up. The quality of the sound is great and if you need to call in it is very easy.

My overall experience with GoToWebinar has been really satisfactory and it has been a good experience. The audio and video quality is good and the provided controls are also very useful.

The tools on the side really intuitive, I participate a lot in webinars and I’m grateful there is a platform that works perfectly and allows us to have a great webinar experience.

Pricing Plan:

Lite Plan: Cost $49 per month with 250 participants

Standard: offers 500 participants for 99$ per month

Pro Plan: Charges 199$ and 1000 participants

Enterprise: 3000 participants and cost of around 399$

Pros & Cons

Winding up

As a small business, it is highly crucial to pick out a webinar platform that supports your business growth. Choose wisely the webinars based on the features it offers, marketing tools, audience engagement, custom branding, pricing plans, etc. The webinar platforms facilitate reaching your business to the target audience resulting in a step ahead in your business